Environmental Defense Fund (Janin) - How is it that smart companies who are vigilant about monitoring the bottom line, stock price, customer satisfaction and much more let this wasteful “dribbling” occur? This question launched a robust discussion at a Fortune Brainstorm Green session last week titled “A Trillion Dollar Opportunity: The Hunt for Energy Efficiency.” Gwen Ruta was joined on the panel by Gretchen Hancock, Project Manager for Corporate Environmental Programs at GE; Bill Weihl, Google’s Green Energy Czar and Beth Trask, Deputy Director of EDF’s Innovation Exchange. GE and Google have made huge strides around energy efficiencies in past years, with still more work to do on the horizon and still some barriers of their own to break down. So what are the main barriers to energy efficiency and how can companies try to overcome them?
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