Saturday, May 1, 2010

The Ford Way: How to Make Innovation Actionable

IMTI Radical Innovation Webinar Series (Thursday, May 6th at 2:00 EST) - If you have followed the automotive marketplace at all in the last year or two, you already know that Ford is gaining momentum in a way they haven’t done since Henry invented the assembly line. Ford is enjoying unrivalled success, even in the light of the recent recession. In this webinar you will learn The Ford Way for making radical innovation actionable, how companies are converting innovation from a mystery to a systematic method.

Starting with the first Ford Taurus, Bart Huthwaite has been coaching The Ford Way for more than 25 years. Companies such as General Electric, Microsoft, Raytheon and hundreds more in both the commercial and defense industries are using the Ford Way to strengthen their innovation efforts. Bart is the author of “The Rules of Innovation”, the story of how Henry Ford, and thousands of other companies, have applied the principles of The Ford Way. He is also the author of “The Lean Design Solution: A Practical Guide to Streamlining Product Design & Development”.

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