Compliance, Not Marketing, Motivates Manufacturers to Adopt Sustainability

Environmental Leader - Manufacturers increasingly are viewing sustainability through the lense of compliance, instead of marketing, suggesting a shift in perception from opportunity to cost, according to “Sustainability Reporting and Greenhouse Gas Management—Sensing Market Trends and Evolution in U.S. Manufacturing,” a report (PDF) from AMR Research and SAP.

What a difference a couple of years makes. In 2008, manufacturers overwhelmingly cited gaining a competitive advantage with the corporate brand as a top driver for participating in enterprise sustainability, with 33 percent listing that as a top reason. Now, just 12 percent cite gaining a competitive advantage with the corporate brand as a top driver.