Handbook of Research in Mass Customization and Personalization

Mass Customization & Open Innovation News - The contributions in this handbook were inspired by the 4th World Conference on Mass Customization and Personalization (MCPC 2007), hosted by the MIT Smart Customization Group at the Massachusetts Institute of Technology (MIT) in October 2007. The participant roster of the conference represented the interdisciplinary nature of customization and personalization drawing from a wide range of interest from hard core engineering, fashion design, architecture, retail, business strategy to psychology.

The papers in this book reflect this richness and scope. The authors come from diverse schools in leading research institutions as well as from business practice or consulting firms. For an extensive overview and the full table of contents, download this PDF.