Getting Real About Measurement: How to Size Up the Triple Bottom Line

Green Biz (Schweisguth) - As businesses become increasingly strategic about sustainability programming, using metrics to measure and manage social, environmental and economic impacts has become standard practice. Yet, there's still significant variation in how companies interpret and use the resulting data to guide their activities.

Mark W. McElroy, Ph.D., the director of research for the Center for Sustainability Performance at Deloitte Consulting has developed a methodology to address this, called context-based sustainability management.