The most common qualities that users looked for in their vendors are:
- Reliability – Without doubt, the single-most important element readers value is reliability…And when a vendor has proven itself to be rock-solid reliable, an enduring partnership is assured.
- Service – Vendors receiving accolades for service always went over and above what was required.
- Value & cost savings—most the important financial measure was value in terms of increasing sales, production or other revenue-related metric.
- [Other top qualities included] expertise and knowledge base, problem-solving, continuous improvement, support, positive culture, global reach, and strong management.

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