Saturday, October 17, 2009

Exec: Honda Model Updates Should Come Faster

Associated Press (10/17, Krisher) reported, "The increasing competition faced by Honda's bread-and-butter models, the midsize Accord, compact Civic and CRV small crossover vehicle, is what keeps" John Mendel, Honda Motor Co.'s top US auto executive, "awake at night." Mendel thinks that Honda "will stay ahead of the pack with new technology and by introducing models in new market segments, but Mendel concedes it may have to update its cars more frequently as competitors keep getting better in quality, reliability and fuel economy." He noted, "We don't have the gap that we had years ago." All four Accord "competitors have four-cylinder midsize models that have passed the Accord in highway gas mileage, and most have received good marks from independent reviewers." Hat Tip: NAM

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